This course offers an overview of the European business environment, highlighting its specific challenges and business opportunities. This course analyzes the dual process of European integration and enlargement of the European Union, and the tensions between the two. While mostly focusing on the European Union country members, this course will also examine non-EU countries in Europe. You will understand when and how multinational firms must adapt their business policies and organizations to the specific needs of national environments in Europe. In-depth cases and recent articles from the business press serve as the basis for many class discussions.
Course Theme & Academic Area: