This course identifies and addresses the challenges of marketing and analysis of the internal marketing system of countries with various types of political-economic structures. The strategic impact of economic, cultural, political, and legal differences on marketing are emphasized while issues of international product, price, promotion, and distribution issues are also considered.
Why take this course in Rome?
In Rome, this course will explore all global marketing issues to see how they affect the decision-making processes of the global firm and especially of those operating in Europe.
Introductory marketing (at Temple, Marketing 2101 or 2901), with a minimum grade of C
This course is cross-listed with Marketing 3553.