This course offers a practical introduction to media analysis, spanning various areas such as audiences, content, industries, policy and regulation, consumerism, and citizenship. We will provide definitions and examples and explore the practical methods used to analyze them. The course will examine traditional and emerging media, from print and television to the internet and artificial intelligence. Through weekly readings, stimulating class discussions, and media analytics skill development, students will uncover the hidden messages and ideologies that shape media industries. This critical thinking will empower students to become more discerning media consumers. Moreover, through written and oral analysis of media, students will hone their communication skills, enabling them to effectively express their views and participate in meaningful discussions on the role of media in society.