- Course Number: 1101
- Subject: Advertising
- Semester(s) Offered: Fall, Spring
- Credit Hours: 3
- Description:
The history, organization, creation, economics, control and effects of mass communications in the United States, including the relationships of media to one another and to the community at large with special emphasis on the roles and responsibilities of advertising, advertisers and agencies.
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- Special Notes:
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- Cross-listings:
In Rome, this course is cross-listed with Journalism 1111 and Media Studies and Production 1021.
- Pre-requisites:
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- Course Attribute: